Morgan wanted to provide an alternative for the impecunious people, who could not really afford a motor car, but found the weather protection and general comfort of a motor cycle too little.
Their answer was a model in which a young family with small children could travel in relative comfort. Their earliest model in this range was called the Runabout
. Over the years this evolved into different models, such as the Standard, Sporting, De Luxe, the Popular and Family.
These were in fact responsible for a large proportion of the sales of the Morgan Motor Company in its first two decades.
Most were equipped with JAP, MAG, Blackburne and Anzani engines, both in air and water cooled varieties.
In the early 1930s, when the JAP engines were succeded by Matchless engines, these could also be found under the bonnet of the Family models, also in air- and water-cooled versions.
When the F-type appeared on the market in the mid 1930s, sales of the Family model dwindled.
Second hand values were low and they often changed hands among beginning motorists. Many ended up on the scrap heap. The number of surviving Family models is very low in comparison with other three-wheeler models.
There are several reasons for this. Not only were the more sporting types better taken care of in general, but also quite a number of surviving chassis (or is it log books?) were used to create a more exciting, valuable model, such as an Aero or a Super Sports, depending on the original year of build. These are in fact REPLICAS on a Family chassis.REAL
Family (and other family oriented) models are now a rarity and also the value of these has increased considerably!