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Affordable Cyclecars

Three nice ladies showing off themselves and a 1912 Runabout
Morgan wanted to provide an alternative for the impecunious people, who could not really afford a motor car, but found the weather protection and general comfort of a motor cycle too little.
This completely original Standard model used to belong to the late Evans brothers. It needs some TLC, though...  Picture Tom Burrows
Their answer was a model in which a young family with small children could travel in relative comfort. Their earliest model in this range was called the Runabout. Over the years this evolved into different models, such as the Standard, Sporting, De Luxe, the Popular and Family.

These were in fact responsible for a large proportion of the sales of the Morgan Motor Company in its first two decades.

Most were equipped with JAP, MAG, Blackburne and Anzani engines, both in air  and water cooled varieties.
The mid 1930s Matchless engined Family model owned by the eccentric Jeremy Harrison, who goes a little far with with purple mania. Note the front suspension, for instance!
In the early 1930s, when the JAP engines were succeded by Matchless engines, these could also be found under the bonnet of the Family models, also in air- and water-cooled versions.

When the F-type appeared on the market in the mid 1930s, sales of the Family model dwindled.

Second hand values were low and they often changed hands among beginning motorists. Many ended up on the scrap heap. The number of surviving Family models is very low in comparison with other three-wheeler models.

There are several reasons for this. Not only were the more sporting types better taken care of in general, but also quite a number of surviving chassis (or is it log books?) were used to create a more exciting, valuable model, such as an Aero or a Super Sports, depending on the original year of build. These are in fact REPLICAS on a Family chassis.

REAL Family (and other family oriented) models are now a rarity and also the value of these has increased considerably!