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Later Morgan Four Four generations

After a brief gap of 4 years, the next generation of the Morgan 4/4 was introduced in 1955. The body design was similar to that of the Plus 4. Its main differences were that the body was simpler, lower and had a sloping rear panel carrying a single spare wheel.
Overview of 4/4 Models
Series II1172 cc361955-1960
Series II Competition Model1172 cc 1955-1960
Series III997 cc391960/1
Series IV1340 cc621961 - 1964
Series V1499 cc651963 - 1968
Series V Competition Model1499 cc83.51963 - 1968
4/4 16001599 cc701968 - 1969
4/4 1600 Competition Model1599 cc95.51968 - 1982
4/4 1600 Fiat1584 cc
981983 - 1985
4/4 1600 Ford CVH1597 cc961983 - 1994
4/4 18001796 cc
1251994 - 2008
4/4 1800 4-seater1796 cc
1171999 - 2001
Runabout1796 cc
1252003 - 2004
4/4 70th Anniversary1796 cc
4/4 Sport1595 cc
1152008 - 

The neat Series II 4/4 owned by Dave Burrows. The car looks excellent, but the grille and cowl come from a Plus 4. Photo Dave Burrows
The Series II to V 4/4 all had one thing in common: they sported 2-seater bodies. The only exceptions were a 4-seater and Drophead Coupé experimental car on a Series II chassis.

The engines got better performance over the years and so did the cars, as their weight remained more or less the same. Only the Series II and V had Competition Model varieties.

In 1968 a big change occurred. The Plus Four, which had always had a four-seater model, made place for the +8. Peter Morgan did not like the idea of a 4-seater in such a powerful car. Yet, he wanted to continue to accomodate the families with a 4-seater, as that had been the case since the start of the Morgan Motor Company.
Pierre Jansen's  1974 4/4 1600 2-seater at the 2005 edition of the Noord-Holland Classic, one of the biggest annual Morgan events in Holland, with a regular attendance 80 cars.
The solution lay in the 1599cc Cortina engine. This was powerful enough, particularly in Competition Model form (which effectively meant a double carburettor) to transport a family in sporting fashion.

The normally aspired 4/4 was hardly sold, as the price difference with the Competition Model  was not too great. In 1969 they chose to continue the Competition Model only, while the name distinction disappeared.

Prospective buyers of a 4/4 had better beware that some sellers try to present a Competition Model 4/4 as a "rarity", which it is not. They should be considered as any Morgan of their age with a price to fit. Only a special history of an individual car could merit a premium on top of similar cars.

A typical 4/4 4-seater, as built in the mid 1970s. It's immediately recognizable by means of the high cowl, higher bonnet line of course the extra seats. Most cars also carry a luggage rack. This one still features the correct chrome bumpers.Four-seaters have been popular during the 1970s and early 1980s, after which the demand dropped. In those days, the model became popular on the European continent.

Young families who -just- could afford a Morgan, opted for a four-seater, as they could carry their kid(s) along as well, without the need for a second car. Some people preferred the looks of the 4-seater (even with the hood up!) to that of the  2-seater.

By the mid 1980s the popularity of the model in Europe went on the decline and the traditional UK market remained the main taker of the model.

Once the 4/4 1800 was introduced in 1994, it was decided to concentrate on the 2-seater only. A brief attempt to revive the model was made in 1999, but the car was not only an ugly duckling, but impractical at that. It was a fortunate decision to cancel this model two years later.

The first of the new generation of "simple" Morgan "trads": the 4/4 Sport, introduced in 2008. Reocognizable by the lack of a spare wheel, it was followed by a Roadster Sport and a +4 Sport.
An old Morgan model name was revived shortly afterwards, the Runabout. This was in fact a very basic 4/4, meant to be a cheap starting model for first time Morgan owners.

It was available in red, white and blue only, with cloth upholstery. The bonnet sported 10 louvres, instead of the usual 24. This was an immediate tell tale to distinguish the model. It was available for GBP 199 per month from the dealers' showroom and was meant to draw attention, which it did.

Some 100 were sold in two years and it helped to boost sales of other models, which was the underlying thought.

In 2006 a special 70th Anniversary model was offered. Two cars were produced for each year that the 4/4 existed, 1936 - 2006, 142 in all.

A slightly revamped and simplified model, the 4/4 Sport, appeared on the market in 2008. The young designer Matthew Humphries made some attractive changes to the model, which looks very smooth.

The spare wheel was done away with, as were the bumpers, thread strips, while the rear number plate was upturned. By removing the spare wheel, more space became available behind the seats for (dry!) storage space.

Solely 6 basic colours are available, all cars come with tan leather, black wire wheels and a black hood. The dashoard comes painted in the body colour. The wire wheels are painted black. The model proved an instant hit and a steady seller. Soon similar specs became available on the other "trad" models, the Plus 4 and the Roadster.

The 4/4 Sport also became available with "Track Day Pack", to stimulate owners to enter one marque racing. In Germany a special class for them was created, which gives Morgan good publicity also on the continent