Apart from the very beginning, when H.F.S. Morgan had a
short lived deal with Harrod's as sole distributor, Morgan-agents, both at home
(in the UK) and abroad have played an extremely important part in getting the
Morgan products known to the general public.
Many of the early Morgan agents were also motor-cycle
agencies. Later proper car garages took over their role, or existing agencies
converted into these, when the Morgan four-wheeler was introduced. From the very
early (pre-1920) days not a single agent is still in business.
The longest surviving Morgan-agency is Lifes Motors in
Southport, which started selling Morgans back in 1926 and is still
Even in the three-wheeler days the Morgan products soon
found their way abroad. The leaflet reproduced over here is of the Swiss agency
from the 1920s, to give but one example.
The best known foreign landmark for Morgan in the 1920s
was Darmont from Courbevoie, near Paris, who got the right to produce the Morgan
three-wheeler under their own name.
They were quite successful and many of these cars still
exist and are also being competed with.
But even in unlikely places like Russia, Morgans turned
up in those early days. It's sad that early records up to the mid 1920s no
With the help of these records it would be quite easy to establish which
Morgans were made and through which agencies they were sold in those days