By the mid 1930s it became apparent that drastic measurements were necessary, in order for the Morgan Motor Company to survive. The outcome was the next rung up the Morgan ladder, the 4/4, which stood for 4 wheels, 4 cylinders. That was of course a marked difference with the majority of the Morgans thus far, which had 3 wheels and 2-cylinder engines.
The 4/4 developed over the years and -apart from a brief break in the 1950s- still is part of what Morgan nowadays calls "The Classic Range".
In 1950 its temporary successor was introduced: the Plus 4. Plus, because it had a bigger, more powerful, engine and better performance.
This continued in different body styles with different power plants, up to 1968.
Morgan then was in for a big change, as for the first time in its history of nearly 60 years, they announced a new model, with under the bonnet an engine with no less than 8 cylinders and a capacity of 3 1/2 litres!
In Morgan-terminology this was called the Plus 8. It caused quite a sensation, as it was relatively cheap compared with contemporary sports cars and outperformed most of them.
Yet, the front suspension still was basically the same as the one on the first single-seater from 1909, there were still a live rear axle and leaf springs, so the driving comfort still was poor. However, that was how the Morgan buyers liked it and the car proved a strong seller.
The Plus 8, with the re-introduced Plus 4 and the 4/4, carried Morgan into the 21st century. The traditional looking cars are still selling strong to this day.
In the chapters that follow they will be enlarged upon.