Morgan Plus Four Plus
In the early 1960s Morgan's popularity decreased, even in the USA, which had been its main export market for over a decade. A drastic step was due. Peter Morgan went to the drawing board and designed a closed coupé, the first in Morgan's history. It did NOT have Morgan's traditional wooden body frame, had wind down windows and a lockable boot. In other words, it presented a revolution for Morgan.Cooperation was sought to produce the GRP body. The company chosen was EB Plastics, owned by John Edwards, known among other things by the ERF trucks.
The prototype, 869 KAB, was announced to the press in 1963. True to Morgan tradition, Peter Morgan entered it in trials to prove its reliability. Despite that and the publicity it received, it did not catch on. In 4 years time only 26 cars were built, one of which was the prototype. In addition two spare bodies were produced. An unexpected side effect was that demand for the traditional models increased.
This made it unnecessary to continue with the production of the +4+. That was fortunate, as a fire at the EB Plastics plant destroyed the original moulds.
Despite the low sales Peter Morgan always maintained that the +4+ project did not cost the Morgan Motor Company any money.Until the mid 1970s the +4+ was considered to be a "non-collectable" car, in fact not a real Morgan. After that, slowly the interest in the model increased and therewith the prices. Now it is "highly collectable"!
Depending on the condition of the car and also its background, a Plus Four Plus can be a valuable asset. They have a good survival rate anyway. One is known to be destroyed, while one is still "missing". This means that 24 are known to survive, varying from "needing a rebuild" to "concours" condition.
The opinions about the car's apperance still vary from "ugly" to "attractive".
Still, if you see one, give it an extra stare or two, even if you consider it ugly!