The most striking creation of the Morgan Internet Community's
early years was the eMog Pub, first of the moderated Morgan fora. It began in
the days when a mere 200-300 Moggers were regular browsers and it grew with the
Web to effectively span the gulf between the old and new Morgan
generations..and even to spawn and encourage copiers in format or
There were two other anglo-fora before eMog, both
unmoderated. The first was the venerable firstname.lastname@example.org (1995 to date) in the
USA and the second was the MSCCdg (2000-2001) in the UK.
The name eMog was
suggested on the UK forum by Australian Mogger, Roger Shawyer, just before its
demise. In the void left by the MSCCdg collapse, Lorne Goldman, the GoMoG Webmaster, was approached by his
friend Ed Herman, an American enthusiast who had been prominent on both the
earlier fora, US and UK. Ed wondered whether a private forum could be set up
for a few mates. After some thinking, Lorne opted for a new format, a virtual
Pub, where Morgan friends could "stop by" and chat with their mates.
would de-emphasize the gurism of other fora of the day, and encourage
friendships along with fixes. The eMog Pub opened for "business", without
advertsing or announcement, with two customers (Ed and Roger) and one bartender,
Lorne, on January 27, 2001. It spread by word of mouth only in a geometric
progression. A year later, both the UK and US communities had adopted it (a
first!), with 500 moggers at the bar, more than both the earlier fora
combined. A decade later, it held 2000 people, with 8 moderators past and
Moggers came from everywhere to the Pub, with every Morgan
dealer with abilities in English (and many without!) counted amongst them.
Twenty-two from the Morgan Factory alone.
It provided a place where anyone, with
or without mechanical expertise, could participate fully on a level playing
field. They only thing discouraged was disrespect for one's fellow Moggers. eMog was proud to be the only forum that encouraged and promoted new
For every technical problem, eMog had an open door. The Factory
adopted more eMog conclusions (rustfree kingpins, steering races, abandoning
the one-shot system, the damper blades,etc) in fact changed more items in the
Morgan 100 year front end during the eMog decade than they had in the 90 years
before. For much of eMog's era, the relationship between the Pub and the Works
was very close and quietly inactive.
Despite eventual competition from other Morgan English language
fora, its traffic remained the highest and its numbers kept growing. The total
messages posted (245,847) dwarfs the figures of all other Morgan fora, past
and present, combined! 70,312,224 emails sent.
The unusual eMog Grille Badge
became an overnight phenomenon, selling out more badges in a 48 hour period (600)
than any other Morgan badge in history! An instant collector's item,found on
Morgans in 36 countries, as well as in collections of badge specialists.
Not only did the forum provide technical tips among its members, also historical queries could be solved. In several cases participants were warned for suspect Morgan cars on the market.
But beyond the technical fixes and the numbers, the eMog Pub
gave a chance to every Mogger worldwide to meet others, even their favorite
Morgan heros. It preserved and adored the attitudes and atmosphere of the Morgan
Golden Age pre-2000, the extension of the character of Peter Morgan
eMog was closed at its peak, at its highest membership and
Long live good memories and