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Pull up a stool, order your favorite brew and join the fun. The menu today lists all things Morgan.

The eMog Pub Era (2001-2011)

The eMog bar was open 24 hours per day, 365 (or 366) days per year!The most striking creation of the Morgan Internet Community's early years was the eMog Pub, first of the moderated Morgan fora. It began in the days when a mere 200-300 Moggers were regular browsers and it grew with the Web to effectively span the gulf between the old and new Morgan generations..and even to spawn and encourage copiers in format or style

There were two other anglo-fora before eMog, both unmoderated. The first was the venerable (1995 to date) in the USA and the second was the MSCCdg (2000-2001) in the UK.

The name eMog was suggested on the UK forum by Australian Mogger, Roger Shawyer, just before its demise. In the void left by the MSCCdg collapse, Lorne Goldman, the GoMoG Webmaster, was approached by his friend Ed Herman, an American enthusiast who had been prominent on both the earlier fora, US and UK. Ed wondered whether a private forum could be set up for a few mates. After some thinking, Lorne opted for a new format, a virtual Pub, where Morgan friends could "stop by" and chat with their mates.

eMog 2007 Christmas greeting

The format would de-emphasize the gurism of other fora of the day, and encourage friendships along with fixes. The eMog Pub opened for "business", without advertsing or announcement, with two customers (Ed and Roger) and one bartender, Lorne, on January 27, 2001. It spread by word of mouth only in a geometric progression. A year later, both the UK and US communities had adopted it (a first!), with 500 moggers at the bar, more than both the earlier fora combined. A decade later, it held 2000 people, with 8 moderators past and present.

Moggers came from everywhere to the Pub, with every Morgan dealer with abilities in English (and many without!) counted amongst them. Twenty-two from the Morgan Factory alone.

It provided a place where anyone, with or without mechanical expertise, could participate fully on a level playing field. They only thing discouraged was disrespect for one's fellow Moggers. eMog was proud to be the only forum that encouraged and promoted new Morgan fora.

The highly desirable eMog regalia: curved badge, pin and cuff links. Picture John H. Sheally II

For every technical problem, eMog had an open door. The Factory adopted more eMog conclusions (rustfree kingpins, steering races, abandoning the one-shot system, the damper blades,etc) in fact changed more items in the Morgan 100 year front end during the eMog decade than they had in the 90 years before. For much of eMog's era, the relationship between the Pub and the Works was very close and quietly inactive.

Despite eventual competition from other Morgan English language fora, its traffic remained the highest and its numbers kept growing. The total messages posted (245,847) dwarfs the figures of all other Morgan fora, past and present, combined! 70,312,224 emails sent.

The unusual eMog Grille Badge became an overnight phenomenon, selling out more badges in a 48 hour period (600) than any other Morgan badge in history! An instant collector's item,found on Morgans in 36 countries, as well as in collections of badge specialists.

Not only did the forum provide technical tips among its members, also historical queries could be solved. In several cases participants were warned for suspect Morgan cars on the market.

But beyond the technical fixes and the numbers, the eMog Pub gave a chance to every Mogger worldwide to meet others, even their favorite Morgan heros. It preserved and adored the attitudes and atmosphere of the Morgan Golden Age pre-2000, the extension of the character of Peter Morgan (1919-2003).

eMog was closed at its peak, at its highest membership and traffic.

Long live good memories and mates.